The IT-Label
The IT-Label in your brochure and adverts
Do you have an IT-Label? Then show it. Tenants and buyers can compare buildings on it straight away, and it says more than "fibre available". Here is how to go about it.
Brochure
Office building by the park
2.400 m² · 4 floors · A
Online listing
Office space, 850 m²
Available immediately
- Fibre
- Energy label A
- Parking
LinkedIn post
Our building by the park has received the IT-Label. Tenants now know in advance what they get digitally.
Examples. The buildings are fictional.
Step-by-step plan
From certificate to brochure in five steps.
Get the official label
Have an IT-Label audit carried out by a certified partner. Only after the audit do you receive the label and the certificate.
Note the correct details
The level, the name of the level and the date until which the label is valid. For example: IT2 Plug & Play, valid until March 2028.
Choose a fixed place
Put the label in the same place in every brochure and advert, preferably next to the energy label. Readers then know where to look.
Write a short, honest text
Say what the label means in plain language. Use the example texts below as a starting point.
Keep it up to date
After recertification, update the label. Has the label expired? Then remove it from your brochures and adverts.
Example texts
Copy them and fill in your own details. Adjust the level and the explanation to match your label.
Brochure
IT-Label IT2 Plug & Play. This building is ready to use: there is a fibre connection, CAT6 cabling and WiFi that works. Independently assessed, valid until [month year].
Online listing
IT-Label: IT2 Plug & Play (valid until [month year])
LinkedIn post
Our building on [street] in [city] has received the IT-Label IT2 Plug & Play. Tenants now know in advance what they get digitally: fibre, good cabling and WiFi that works. Independently assessed by an IT-Label Certified Partner. Want to know more? Get in touch.
Do and don't
Do
- State the level and the name: "IT2 Plug & Play".
- Add the date until which the label is valid.
- Put the label in a fixed place, next to the energy label.
- Show the scale from IT1+ to IT5, or link to an explanation of the levels, so readers can place the level.
- Keep the certificate at hand. A tenant or buyer may ask for it.
Don't
- Presenting the result of the self-scan or a pre-inspection as a label. That is an indication, not a label.
- Suggesting a higher level, such as "almost IT1" or "IT1 quality".
- Mentioning the label after it has expired.
- Using the label of one building for another building.
- Changing the label, the colours or the name of the level.
This is general advice from IT Label Expert. The guidelines of IT-Label apply to the use of the official IT-Label logo and name. See it-label.com.
Frequently asked questions
Read more about the levels at IT1+ to IT5.
Can I mention the result of a pre-inspection or the self-scan in my brochure?
Not as a label. That result is an indication. Only an IT-Label audit gives you the official label that you can mention in brochures and adverts.
What do I do when the label expires?
The certificate is valid for two years. Have the building reassessed in good time, or remove the label from your brochures and adverts.
May I use the IT-Label logo?
The guidelines of IT-Label apply to the use of the official logo and name. See it-label.com, or contact us and we will help you further.
My building has a low label. Should I mention it?
That is your choice. A lower label is not bad. For a tenant who wants to do their own fit-out, IT4 can be perfectly fine. Being open about it prevents discussion later.
No IT-Label yet?
Have your building assessed by a certified partner. Then you have a label you can put in your brochure with confidence.